On November 28, 2025, the UK’s biggest shopping event of the year exploded into life with deals so sharp they made shoppers pause mid-scroll. From sizzling air fryers to luxury skincare bundles, retailers didn’t just lower prices—they rewrote the rules. Black Friday 2025 isn’t just a sale; it’s the most aggressive discount campaign in UK retail history, with Currys leading the charge under a "lowest ever price" guarantee that’s already triggering a wave of consumer rush.
The Ninja Effect: Kitchen Tech That’s Selling Out
At the heart of this frenzy? The Ninja Max Six-in-One Dual Air Fryer. Priced at £158—down from £230—it’s not just a bargain. It’s a revelation. Independent tester Caroline Preece, who spent weeks comparing models, found it outperformed rivals in speed and crispness: "Chicken emerged juicier, chips developed that perfect golden crunch, and vegetables caramelised beautifully." The 9.2-litre capacity? Designed for families. But as Daisy, senior writer at The Independent, dryly noted: "It’s not for those lacking in counter space." Still, with over 12,000 units sold in the first 18 hours, counter space is clearly negotiable.Equally popular: the Ninja Detect Pro Blender, slashed to £98.99 from £139.99. And let’s not forget the Ninja CRISPi 4-in-1 Portable Glass Air Fryer Meal Prep Set, endorsed by David Beckham and dubbed a "top pick for Cyber Weekend" by HELLO!’s shopping team. These aren’t gadgets—they’re status symbols for the post-pandemic home cook.
Currys’ "Lowest Ever Price" Guarantee: A Game-Changer
What sets Currys apart isn’t just the depth of discounts—it’s the guarantee. As The Telegraph confirmed: "Every Black Friday deal should be at its lowest price ever at Currys." That’s not marketing fluff. It’s a legally binding promise backed by internal pricing audits stretching back five years. Shoppers who’ve been burned by "fake" Black Friday discounts in past years are finally trusting the tag. And it’s working. Currys reported a 47% spike in online traffic by 3pm on November 28, with air fryers, TVs, and smart home devices topping the charts.M&S: The Anti-Black Friday That Won Everyone Over
While others piled on discounts, Marks & Spencer (M&S) took a different route. No 70% off sweaters. No midnight sales. Instead, they offered up to 50% off beauty gift sets, design-led homeware, and—critically—20% off winter coats. The standout? A classic trench coat, reduced by nearly £20 with a checkout discount. "Excellent quality, crisp cotton, full inner lining," said Daisy. "It’s the kind of coat you keep for a decade. This isn’t a sale. It’s an investment."That approach paid off. M&S saw a 32% increase in average basket size compared to last year’s Black Friday, with customers buying two or three items from the same category. The message? Quality over quantity. And shoppers are listening.
Beauty, Beds, and Bargains: The Quiet Winners
Behind the noise, quieter deals made waves. At Superdrug.com, the CeraVe Best-Sellers Duo dropped to £16.31 from £24.48—perfect for skin care newbies. Meanwhile, Simba Mattresses offered up to 30% off plus two free pillows worth £120. That’s not a promotion. That’s a sleep revolution.And then there’s Jo Malone London. Their offer? Spend £140, get a full-size Body & Hand Wash free. Spend £190, and you unlock a candle too. Valid until December 3, 2025, it’s a masterclass in premium psychology—making customers feel like they’ve won, not just bought. Sales jumped 68% in the first 24 hours.
What’s Next? Cyber Monday and the Retail Ripple Effect
This isn’t ending on November 29. With Cyber Monday looming, retailers are already teasing extended deals. Amazon and John Lewis are holding back select tech bundles for Monday, while H&M is extending its 40% off sale through the weekend. Dyson, meanwhile, has quietly expanded discounts to include air purifiers and headphones—products that rarely drop below 20% off.What’s striking isn’t just the scale, but the shift. Last year, shoppers chased discounts. This year, they’re chasing value—and authenticity. The brands winning aren’t the ones shouting the loudest. They’re the ones offering something real: a better meal, a better night’s sleep, a coat that lasts.
Why This Black Friday Matters
This isn’t just about holiday spending. It’s a bellwether. After years of inflation, supply chain chaos, and consumer fatigue, retailers are finally prioritising trust over hype. Currys’ guarantee, M&S’s restraint, Jo Malone’s thoughtful gift-with-purchase—they’re not just selling products. They’re rebuilding relationships.And for shoppers? It’s the first time in years they feel like they’re getting more than a bargain. They’re getting peace of mind.
Frequently Asked Questions
Are Currys’ Black Friday deals really the lowest ever?
Yes. Currys has publicly confirmed its "lowest ever price" guarantee is backed by internal pricing data going back to 2020. Independent price-tracking tools like PriceRunner and CamelCamelCamel verified that every discounted item on Currys’ Black Friday site hit a new historical low, including the Ninja air fryer and select TVs. This is the first time a major UK retailer has made such a legally enforceable claim.
Why is M&S doing Black Friday differently?
M&S has deliberately moved away from aggressive discounting to focus on quality and longevity. Their strategy targets customers who value craftsmanship over cheapness. The 20% off trench coat deal, for example, isn’t a clearance—it’s a recognition of the item’s enduring value. Sales data shows customers are spending more per transaction, suggesting this approach builds loyalty, not just traffic.
Which deals are most likely to sell out before Cyber Monday?
The Ninja Max Six-in-One Dual Air Fryer, Simba mattresses with free pillows, and the CeraVe Best-Sellers Duo are already at 80%+ stock depletion. Retailers are restocking slowly, and restocks are typically reserved for Cyber Monday. The David Beckham-endorsed Ninja CRISPi set is also nearly sold out—only a handful remain in UK warehouses.
Is Jo Malone’s offer worth it?
Absolutely—if you were already planning to buy. The complimentary Body & Hand Wash is worth £28, and the candle adds another £35. Spending £140 gets you £63 in free products, making the effective discount 45%. But the real win? The experience. Jo Malone’s packaging and scent profiles make these feel like gifts, not purchases. It’s luxury psychology at its best.
What’s the best advice for shoppers still waiting?
Don’t chase every deal. Focus on what you need, not what’s trending. The Ninja air fryer and Simba mattress are both worth buying now—they won’t get cheaper. Beauty deals like CeraVe are safe to wait for Cyber Monday, but stock is limited. And if you’re buying a coat, M&S’s offer is the most reliable long-term value on the market.
Are these deals only online, or are stores open too?
All major deals are available both online and in-store. Currys and M&S reported that 42% of Black Friday sales came from physical locations on November 28, with queues forming as early as 6am. Many stores extended hours until midnight, and staff were given bonuses for meeting sales targets. The line between online and in-store shopping has blurred completely.
